Kahani helps people and organisations communicate better.

We began our practice in 2012 with a vision to develop design processes that respond to the landscape of urban India. Through our work in design and strategy we create design solutions that share ideas, communicate values and represent the culture in which we live today.

The studio works across Asia with industry, institutions and individuals to develop context-driven design solutions. In the areas of brand expression, visual communciation, space design and digital interaction, we provide consultancy, design and production services. We have the capabilities to take every idea from concept to delivery.

We thrive in a culture of diversity and collaboration.

We begin our process with an inquiry into each and every client’s unique story. Our distinctive approach of a core in-house team, coupled with specialist collaborators allows us to create unique solutions for every assignment.

Our experience spans disciplines, contexts and continents.

Ruchita Madhok
Founder, Principal

Trained in exhibition design and scenography, Ruchita has worked extensively with corporate organisations and arts institutions in India, the UK and UAE. Her expertise lies in creating narrative experiences for branded environments, exhibitions and performance.

Ruchita is passionate about the power of design to influence the landscape of emerging India and brings an international perspective to each of Kahani’s projects.

Aditya Palsule

Aditya is a communication expert with extensive professional experience working with clients in South Asia and the UK. He has created solutions for a wide range of industry and his forte lies in developing brand communication strategies.

Aditya believes that design is a process and not just a product. He is highly experienced in delivering solutions that work across traditional media as well as emerging digital platforms.

We have worked with a wide range of people and organisations.


Dr Bhau Daji Lad Museum
CSMVS Museum
Nehru Science Centre
Piramal Museum of Art
JSW Foundation
Kochi Biennale Foundation
Emami Art
Urban Design Research Institute
Wellcome Collection, UK


Asia Arts Projects
India Design Forum
Theatre Professionals
Penguin-Random House
Westland Publishing
Hachette Publishing
Chemould Gallery
Volte Gallery
Khoj Artists' Association
Okapi Research & Advisory


Avendus Capital
JSW Group
Essar Group
Matheiu Lustrerie
Jigsaw Academy
Mana Projects
Nova Medical