Developing a colourful, seamless and easy to use interface for a Made-In-India brand
Following on from the successful launch of Indian Reverie's naming and identity design, we developed a complete e-commerce solution for the brand. Unlike most of the current generation of online stores, we designed a store that is colourful and exuberant – a reflection of the handcrafted products that the company is keen to popularise. Every detail of the store, from product photography, icons and web fonts to creating the overall visitor experience was designed keeping in mind the ideas created as a part of identity design.
A unique feature of the online store is gifting. Each product can be customised as a gift and we are currently working with Indian Reverie's online team to seamlessly integrate the idea into the visitor experience. The studio continues to be involved with developing the store as the brand grows.
DESIGN FOR DIGITAL
UX / UI