Litmus Literature Festival
Vibrant, creative and colourful. An identity for a new festival exploring emerging forms of literature.
In a landscape of mushrooming arts festivals, the Litmus Festival stands apart for its open attitude to include all forms of literature and literary expression. The young-at-heart team behind the festival wanted to attract a varied crowd with open programming that spanned talks, workshops and performances.
Our zesty visual identity, a flexible design solution with clear and simple messaging helped create a communication system that was easy to implement by the in-house design team. Our 360º approach crossed over to the digital world with a fun website and a comprehensive social media campaign as well. With diverse attendance in person and online, we think this project definitely passed the litmus test!