MOOL

A simple strong identity for a brand that brings out the best in Indian design and craft


Inspired by the essential beauty of geometry, Mool brings together luxurious fabrics with ancient craft techniques to create unique works of textile art. Named to reflect her design philosophy, Mool (Hindi for "essential") embodies Dhir’s personal interest in the concept of the fundamental, her search for the most basic form of an object or a process.

The bi-lingual brand mark for Mool is inspired by this same geometry. Restrained and refined, it reflects the discipline with which Dhir creates each unique work for the label.

In addition to naming and brand expression, our team has also had the pleasure of creating the communication for exhibitions, invitations, social media graphics and identity materials.

Our role:
IDENTITY
COMMUNICATION DESIGN
DESIGN FOR PRINT