NOVA MEDICAL CENTERS
Developing a comprehensive branding and communication roll out for a leading start-up in the healthcare sector
Nova pioneered the concept of short stay surgeries in India. In 2012, with an ambitious growth plan and increasing competition in the sector Nova completed a comprehensive branding exercise with one of India's leading brand design studios.
Working closely with Nova's marketing team, we used the new branding as a starting point to design and develop a consistent set of communication material for the company's two divisions – Nova Specialty Surgery and Nova IVI Fertility. The project covered a diverse range of expertise from print and advertising, to corporate communications and special sales campaigns. A comprehensive photo-shoot was also commissioned to support the design templates created as a part of Nova's marketing campaign.
DESIGN FOR PRINT
DESIGN FOR DIGITAL