A clear, sophisticated identity system to launch a premium brand
When respected Bangalore-based property developers Mana Projects decided to launch a new premium brand in early 2013, we were delighted to be their chosen design consultants for the project. We worked closely with them to define the Uber brand language, creating a comprehensive identity manual and communication material to give form to their ambitious vision.
The identity reflects the idea behind the brand – spaces that offer the perfect balance between nature and nurture. A clearly defined grid is used to adapt the main identity into logos for each project under the brand. This system was then extended into a complete marketing campaign for their launch project Uber Verdant.
Our role: Branding, Naming, Visual Identity, Brand Communications