Dara Shikoh Fellowship

BRAND DESIGN & COMMUNICATION

A doorway to collaboration and mutual understanding.

The Dara Shikoh Fellowship is an exchange between practitioners from the arts, economics and cultural studies. Its vision is inspired by Dara Shikoh, the poet-prince and Mughal royal known for his intellectual pursuits to find a common ground between religions.

Keeping in mind the local context, we designed an identity that draws from the rich cultural and environmental landscape of Jammu, Kashmir and Ladakh. The logo references local architectural styles and a leaf from the Chinar tree, a popular symbol of the region. A colour palette and patterns inspired by this landscape complement the identity and complete a brand system that works across multiple formats.