A Pocket Guide to Buying Genuine Art

EDITORIAL DESIGN • PRINT MANAGEMENT

Making it easier to buy original art.

The process of collecting art can be intimidating for young buyers. Centered around their exhibition on fakes and forgeries in Indian art, the Piramal Museum of Art wanted to publish a quick guide for art lovers interested in purchasing genuine art. We devised this booklet as a friendly companion full of tips and tongue-in-cheek pointers. A halftone approach to images references modern art reproduction techniques, while the clear typography and information design makes it a functional handbook.